A former rally driver, Poulsen switched to racing only at the beginning of the 2007 season; however, he quickly established himself and his own team in the national Touring Car championship. During the past season he entered two BMW cars, for himself and former DTM ace Kurt Thiim, who claimed two victories. At the end of the year, Poulsen took part in the FIA European Touring Car Cup at Adria, achieving a brilliant third place in the Super 2000 class.
For the current season, the team has signed the reigning Danish champion and winner of the FIA European Cup Michel Nykjær, former Danish champion Jesper Sylvest and former WTCC regular Emmet O'Brien alongside Poulsen.
Poulsen's participation in the Portuguese event is only the first one that has been planned to pave the team's approach to a full commitment in next year's WTCC; further participations at Brands Hatch and Oschersleben will follow.
