Today in Paris, during a press conference at the Mondial de l’Automobile, Citroën announced that they will be seriously evaluating a possible participation in the World Touring Car Championship from 2014 or 2015.
Citroën Racing team principal Yves Matton said: “WTCC would enable Citroën to showcase 'Creative Technology' in major markets, such as China and Brazil. The final decision regarding this programme is depending on the evolution of the FIA regulations and, obviously, the determination of our current and future partners to support us in this project."
Matton also admitted that eight-time World Rally champion Sébastien Loeb would be in the frame: "The role of brand ambassador for Citroën cannot be a passive one for someone as driven as Sebastien. This project would give him the opportunity to pursue his career in track racing with the support of the manufacturer with which he has worked since his competitive debut."
“We would be extremely pleased to welcome in the WTCC a top car manufacturer like Citroën and a superstar like Loeb that boast astonishing winning records in motorsports. While waiting for their decision, I can say now that we are flattered by their interest in the WTCC that is the recognition of the joint efforts put in by the FIA and Eurosport Events to grow and promote the championship,” said Olivier Fisch, Eurosport Events Managing Director.